The Peony Girl

Directed the complete end-to-end visual presentation and web design strategy to capture the brand's premium aesthetic. I engineered high-fidelity digital mockups for the artist's complete catalog of fine art paintings, seamlessly translating physical artwork into optimized online retail assets. Additionally, I handled daily cross-channel social media management, curating aesthetic grids, writing tailored art-narrative copy, and implementing strategic audience engagement workflows to scale organic reach.