gigCMO

During my tenure as the Digital Marketing Creative Team Lead at gigCMO Limited from May 2022 to July 2024, I directed the end-to-end design strategy for high-converting websites and landing pages, utilizing user research to construct data-backed Figma wireframes and interactive prototypes. I managed full-scale platform implementations by overseeing the selection, setup, and customization of website platforms to guarantee complete cross-device responsiveness and unified visual storytelling. My role encompassed the creation of multi-channel design systems, including consistent visual assets for digital social media graphics, responsive email marketing templates, and high-impact print collateral. To drive data-backed performance, I integrated tracking tools to monitor campaign trajectories and executed rigorous A/B testing with personalized, dynamic content to optimize click-through and open rates.