Finworks

Engineered and deployed the organization's primary website using the HubSpot CMS framework to establish a clean, modern, and user-centric digital storefront. I conceptualized and executed their email marketing design system, building tailored, responsive email layouts optimized for high deliverability. Additionally, I spearheaded strategic conversion rate optimization by executing rigorous A/B tests on visual variations of email designs against diverse content copy to track, analyze, and maximize open and click-through rates.